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Adata AiR’s Visual Language

Plovdiv 2019 Foundation tasked us with creating a visual identity for ADATA AiR, an artist residency programme designed to revitalise the urban landscape around the Maritsa river. The project highlighted the river island Adata as a dynamic symbol of cultural change and community interaction, through a fluid, evolving design approach.

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Plovdiv 2019 Foundation

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Visual Identity

Book & Magazine

Logo

Poster

Merchandise

Motion Graphics

Central to the programme’s vision was Adata Island, a symbol of transformation, community, and cultural potential. The key challenge was capturing the fluid, ever-changing nature of both the island and the programme itself. We crafted a dynamic logo that evolves across different media, representing the island’s transformation and its relationship with its environment.

The design process focused on the interplay between the environment and human interaction, using elements that shifted and reformed across platforms. The result is a visual identity that not only reflects the project’s ethos of growth and change but also engages with the local community through its evolving imagery.