The Unapologetic / MELBA 2022
For MELBA Design Symposium 2022, The Unapologetic, Studio Komplekt commissioned us to create a striking identity that merged Bulgaria’s bold design heritage with a contemporary global outlook. Using unapologetic red and yellow colour palette, we delivered cohesive visuals for all touchpoints, from promotional materials to event branding.
Visual Identity
Visual Identity
Custom Illustration
Custom Illustration
Website Design
Website Design
Poster
Poster
Space Branding
Space Branding
Motion Graphics
Motion Graphics
Studio Komplekt tasked us with designing the identity for MELBA Design Festival 2022, titled The Unapologetic. This one-day symposium and exhibition celebrates design’s diverse expressions, making it an ideal platform for a daring visual narrative.
Inspired by Bulgaria’s iconic red-and-yellow aesthetic—found ubiquitously in products, signage, and architecture—we adopted this bold, “LOOK AT ME!” attitude to craft an engaging, cohesive brand identity. Deliverables included bespoke illustrations, website design, promotional materials, and space branding.
By transforming this traditionally “crude” palette into a striking international statement, we honoured Bulgaria’s design vernacular while provoking dialogue on aesthetic conventions. The result was an identity that captivated audiences, blending heritage and modernity unapologetically.
