Crafting a Craft Beer Identity

The project marries 19th-century European brewing traditions with contemporary craft beer culture, and celebrates the legacy of Swiss founders Frik and Sulzer through a distinctive visual narrative. We designed a vintage-inspired logo, brand new packaging & labelling layouts featuring bespoke linocut-style illustrations of Bulgarian wildlife, and a complete suite of branded materials such as merchandise, and other promotional assets.

Drawing from the rich tapestry of post-liberation Bulgaria and the craft beer zeitgeist, our design approach emphasises authentic storytelling through carefully considered visual elements. Each touchpoint, from the characterful animal mascots representing different brews to the typography choices, has been thoughtfully crafted to resonate with both history enthusiasts and modern craft beer aficionados.

The result is a cohesive brand system that positions Frik&S as a forward-thinking craft brewery whilst honouring its historical roots in one of Bulgaria's most significant brewing legacies.

So let’s raise a glass to the past whilst savouring the future of Bulgarian craft beer. Cheers to new dreams and hop(e)s!