project
internal project
Illustrating Generator's Services
Commissioned by Studio Komplekt, we crafted a vibrant set of custom illustrations for GENERATOR, a creative hub in Sofia, Bulgaria. These visuals effectively highlight the three key services of the space: Event Space, Day Pass, and Conference Room, using a bold, playful colour palette and dynamic design elements.
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Located in a repurposed factory in Sofia, GENERATOR is a dynamic space for creativity and collaboration. Our team was tasked with representing the versatility of this vibrant venue, highlighting its three primary services: Event Space, Day Pass, and Conference Room.
The design process involved creating custom illustrations that utilised playful perspectives and negative space, aiming to evoke a sense of energy and innovation. The lively colour scheme of pastel yellows, pinks, and greens, complemented by bold blues and whites, visually captures the creative spirit of GENERATOR. Through subtle details like salutes and shadows, we brought a sense of movement and excitement to the project, ensuring the design reflected the space’s mission to inspire and connect the design community.
