Visual Identity for Social Impact

The main challenge was to update their logo to enhance its readability whilst also developing a brand system that reflects their role as the driving force behind diverse projects and initiatives, such as The Greats, Artists for Climate, Love Speech Symbol, and more.

Building on the existing band assets, we developed a cohesive, structured identity that is fully adaptable for implementation across their various initiatives. For the new design, it was very important to embody Fine Acts’ big, bold, and playful character. So, we opted for a diverse colour palette, spanning 8 bright, playful colours, to add more vibrancy, whilst the chosen font strikes a balance between boldness and corporate simplicity, to accommodate their NGO status and needs. 

Additionally, we incorporated several illustrations from TheGreats.co, their open-license vault with carefully curated visual content for non-commercial use, to visually represent Fine Acts’ commitment to driving social change through art.  This approach not only enriches the visual identity but also serves as a practical example of how the platform's resources can be effectively adapted to support diverse projects and campaigns.

In sum, our design process involved careful consideration of Fine Acts’ unique position and allowed us to craft a catchy yet easy-to-use identity that is both playful and practical.