Open Up The NIGHT
Open Arts Foundation partnered with us to redefine the branding of NIGHT Plovdiv, an annual festival celebrating arts and culture. Our deliverables included a bespoke typeface, vibrant neon-inspired visuals, and dynamic assets tailored to the festival’s diverse programmes.
Visual Identity
Visual Identity
Brochures & Flyers
Brochures & Flyers
Custom Typeface Design
Custom Typeface Design
Space Branding
Space Branding
Poster
Poster
Motion Graphics
Motion Graphics
Merchandise
Merchandise
Logo Animation
Logo Animation
Through collaboration with the Open Arts Foundation, we crafted a unique identity for NIGHT Plovdiv that resonates with its vibrant cultural spirit. Central to our approach was the creation of the NIGHT Plovdiv typeface, inspired by the city’s luminous nightlife. To ensure coherence across the festival’s five key programmes—Museums & Galleries, Culture & Clubs, City & Public Spaces, The Little Night, and the Curatorial Programme—we developed a colour-coded neon system, bringing each programme to life with its distinct hue.
The challenge here lies in balancing a cohesive visual identity while honouring the individuality of each segment. Our design solutions, including bold typography, striking motion graphics, and eye-catching print collateral, helped amplify the festival’s visibility and appeal. For years, NIGHT Plovdiv stood as a beacon of accessibility and artistic celebration, bridging Plovdiv’s rich heritage with its dynamic creative future.
