Motion Design for a Physical Literacy Campaign
We partnered with the International Sport and Culture Association (ISCA) to create a dynamic animation for their Physical Literacy for Life campaign. Our team developed custom illustrations and animated visuals based on ISCA’s mascot, delivering an engaging and informative tool for promoting physical literacy in communities across Europe.
Explanatory Animation
Explanatory Animation
Custom Illustration
Custom Illustration
Character & Mascot
Character & Mascot
Commissioned by ISCA, we were tasked with creating an animated piece for their Physical Literacy for Life initiative, which promotes physical literacy as a lifelong journey. Our design process involved collaborating closely with a writer and a sound designer to craft a compelling narrative. The animation features ISCA’s iconic triangle mascots, which we reimagined through vibrant illustrations and dynamic motion design.
The biggest challenge was ensuring that the animation communicated both the educational and motivational aspects of the campaign, while resonating with a diverse international audience. We carefully tailored the visuals to balance clarity with creativity, highlighting the importance of physical activity and its role in personal and community health. Our team delivered a polished final product that serves as a key advocacy tool for educators and coaches, reinforcing the idea that physical literacy is essential to lifelong well-being.
