Explainer Video Promoting Physical Literacy
We were commissioned by the International Sport and Culture Association (ISCA) to produce an engaging explainer video for the Physical Literacy for Life project. Our team crafted an animation, bespoke illustrations, and a character mascot to simplify the concept of physical literacy, making it more accessible for trainers and teachers.
Explanatory Animation
Explanatory Animation
Custom Illustration
Custom Illustration
Character & Mascot
Character & Mascot
The Physical Literacy for Life project sought to raise awareness and understanding of physical literacy as a lifelong journey of movement, activity, and sport. ISCA, having previously collaborated with us, entrusted us once again to create an explainer video that would resonate with educators and trainers.
We faced the challenge of simplifying a complex topic—physical literacy—into a visually appealing and easy-to-understand format. By blending motion graphics with original illustrations, we crafted an animation that not only educates but also captures the audience's attention. Our bespoke character and mascot were designed to personify the core values of the project, creating a relatable and friendly visual anchor for the audience. The end result is a dynamic video that effectively communicates the importance of physical literacy across all age groups, with a focus on health, sport, and education.
