project
internal project
Pixel-centered Visual Identity
DiaDraw is a senior task force dedicated to helping software companies tackle ambitious projects with minimal risk. Their expanding team needed a visual identity that accurately reflected their expertise and capacity.
Client
Аgency
Diadraw
Sector/s
Sector/s
No items found.
we delivered
we created
Logo
Logo
Website Design
Website Design
Character & Mascot
Character & Mascot
Custom Illustration
Custom Illustration
Presentation Templates
Presentation Templates
Brand Guidelines
Brand Guidelines
Founded in 2012, DiaDraw has grown from a two-person startup into an experienced team of professionals specializing in a wide range of IT solutions—from web and mobile development to cloud programming, CRM/ERP system integrations, and more.
Inspired by the nature of the services they provide, we centred the new visual identity around the pixel—a fundamental building block that ties together the logo and website design. As for the colour scheme, it features a cohesive palette, featuring primary tones of black and four shades of blue ranging from dark to bright, complemented by vibrant secondary accent colours of orange and mustard. To take further the nostalgic charm of the pixel, we opt for designing a hippo-like character with an illustration style that embraces playful yet modern aesthetics.
