To NIGHT / Н8Щ and beyond

For the eighth edition of Plovdiv's "Night of Museums," the Open Arts Foundation sought a bold visual identity to captivate a European audience. We embraced the challenge of blending sophistication with an element of playfulness, ultimately crafting a logo inspired by the infinity symbol, subtly alluding to the event’s continuous cultural impact. The rich combination of deep blue and bright yellow evoked both the mystique of the night sky and the city’s vibrant creative pulse.

Our design process involved creating a complete brand refresh, spanning everything from print materials such as brochures and flyers, to digital assets, including motion graphics and a newly designed website. We ensured a seamless visual experience across touchpoints, providing branded merchandise that carried the event's newly unified aesthetic. The project’s successful execution positioned Plovdiv's cultural event firmly among Europe’s leading “Nights of Museums.”