EthicAl=LABS
We partnered with Goethe-Institut Bulgaria to create a visual identity for EthicAl=LABS, a conference series exploring AI's evolving role in society. Our design encompassed motion graphics, custom illustrations, and a tailored video conference setup, ensuring a seamless and engaging experience for virtual participants.
The design challenge was to represent both the technological potential and ethical considerations of AI. Drawing on sharp blue and white tones, we incorporated elements like AI symbols, human silhouettes, and web cursors to communicate this dual nature. Our creative solutions extended to dynamic motion graphics, which complemented the online format, engaging attendees during virtual sessions. Additionally, we designed a custom video conference room to optimise the Zoom and YouTube experience, ensuring seamless, professional interaction for participants.
