Ideas Weekend / Teenovator 7
For the 2025 Weekend of Ideas, we gave the event branding a much-needed glow-up, from polishing custom illustrations, to refining the logo and injecting bold typography into a neon-fueled visual identity. From social media buzz to eye-catching motion graphics and on-site materials, every detail guaranteed a brand experience as dynamic as the teens it inspires.
Visual Identity
Visual Identity
Lettering
Lettering
Motion Graphics
Motion Graphics
Presentation Templates
Presentation Templates
Teenovator’s 7th edition of Weekend of Ideas came with a set of custom illustrations highlighting key skill-based themes like public speaking, creativity, and mentorship. These served as a strong foundation, but the overall design needed a serious upgrade. With the event looming, the design execution felt a little… last-minute school project, but we jumped in like creative firefighters, ready to refine, unify, and supercharge the visuals. The goal? Make the event branding as dynamic as the young innovators it represents.
We took the five original illustrations (made by Borislava Karadzhova) and gave them a proper Teenovator makeover—blending them seamlessly into the brand’s neon yellow and dark blue color scheme while adding complementary shades to keep things fresh. Instead of the usual annual logo overhaul, we crafted a version aligned with Teenovator’s new visual identity. The brand fonts, Nexa (by Fontfabric) and Garet (by Typeforward), brought the perfect mix of structure and playfulness, while bold typography and dynamic layouts made sure the event’s energy was impossible to ignore.
The new identity took over social media, event materials, and on-site branding like a well-planned marketing coup. Speakers and jury members proudly showcased the visuals on their LinkedIn profiles, while event slides, motion graphics, and a branded photo wall turned the venue into a Teenovator wonderland. And the real crowd-pleaser? Borislava’s 21 custom postage stamp designs (each representing a city the participants came from) quickly became the event’s hottest collectibles! Who knew event branding could be this fun?
