BOOM! Sofia Game Night
Sofia Game Night, a vibrant festival celebrating all things gaming, brings together enthusiasts from various backgrounds, including cosplayers, LARPers, and esports fans. Building on the “BOOM!” theme, we aimed to create a visually inclusive atmosphere for everyone, utilising bold typography, a limited colour palette, and striking graphics.
Logo
Logo
Iconography
Iconography
Poster
Poster
Website Design
Website Design
Custom Illustration
Custom Illustration
Motion Graphics
Motion Graphics
Stationery
Stationery
Merchandise
Merchandise
The SGN’s fifth edition, themed "BOOM!", features over 80 events packed into a thrilling 6-7 hour timeframe. To secure clarity and engagement across the event’s diverse activities, our design approach focuses on simplicity and visual impact thus resonating with the festival's eclectic audience.
The refreshed visual identity ensures that the excitement of the event is communicated effectively at a glance. Key deliverables for this project include a distinctive logotype, custom iconography, promotional posters, a user-friendly website design, and dynamic social media imagery.
Working with Studio Punkt over the past five years on the design of Sofia Game Night has been an incredible experience. Each year, they bring a fresh and creative perspective that not only meets but exceeds our expectations. They consistently reinvent the festival's look and feel while maintaining a sense of continuity that resonates with our audience. Their dedication and creativity have truly given Sofia Game Night its unique and evolving identity. Moreover, their ability to understand and visually express our vision has made a significant impact, ensuring that each design not only stands out but also resonates with our audience on a profound level.
