Packaging Joy
Commissioned by Archabits, we designed bespoke packaging for their handmade wooden magnetic toys. Focusing on sustainability, craftsmanship, and playfulness, the packaging enhances the product’s aesthetic and intellectual appeal, positioning it as both an engaging toy and a design object.
Archabits, renowned for their eco-friendly design philosophy, approached us to create unique packaging for their magnetic wooden toys, ESNAF.
The challenge was to reflect the toys’ dual appeal—captivating both children and adults—while highlighting their minimalist aesthetic and manual craftsmanship. Our approach centred on a packaging design that showcased the toy parts in a playful, random arrangement, inviting users to explore their creativity.
Each wooden piece was displayed in an engaging, open layout, reflecting the product’s nature and character. The use of sustainable materials ensured the packaging aligned with Archabits’ eco-conscious values, reinforcing the brand’s commitment to both quality and the environment. The final design not only elevated the objects’ visual appeal but also resonated with consumers who appreciate both form and function.
