DOT Sofia’s Dynamic Visual Identity

The project’s primary deliverables include a distinctive logo, a comprehensive wayfinding system, and cohesive corporate branding materials such as business cards and posters. The logo design encapsulates the essence of "DOT"—a symbol of convergence and location—while offering a dynamic visual identity that adapts to various contexts. Moreover, the seven lines, converging at the central point, symbolize the seven spaces that DOT Sofia unites - hotel, gallery, restaurant, klek (squat) shop, office space, garden and rooftop. Quasimoda, a sleek, modern font by Botio Nikoltchev, enhances the brand's luxurious appeal and ensures the visual clarity and elegance our client seeks. In designing the wayfinding system, we strived to harmoniously integrate the logo's aesthetic into all symbols and numbers, thus guaranteeing a seamless experience for visitors.

Rooted in semantic playfulness—leveraging the dual meaning of "dot" as both a point and a specific location—DOT Sofia’s visual identity reflects the space's multifaceted nature, offering a clean, balanced aesthetic that communicates the brand’s contemporary character.

Additionally, we developed the logo for KOMAT, the fine dining restaurant on-site, to further expand the visual coherence across the entire place.