ATOM Choreographic Series
We partnered with ATOM Theatre to revitalise the identity of the ATOM Choreographic Series. Their international exchange platform for dancers and choreographers, needed a dynamic, rhythm-driven identity to capture the essence of their modes of collaboration and performances.
Atom Theatre
We were tasked to redefine the visual identity of the ATOM Choreographic Series for its fifth and sixth editions. The challenge was to create a vibrant, dynamic identity that reflected the energy and diversity of dancers and choreographers from across the globe. We opt for strong, vibrant colours and a fluid typographic style, making the whole identity feel alive both digitally and in print.
In 2020, we reimagined the platform’s symbol by incorporating a series of shifting photographs to mimic dancers’ movements and create a dance-like rhythm. The new visual language utilizes a palette of grey tones with vibrant neon yellow accents to reflect ATOM’s energetic nature.
In 2021, for the sixth edition, we followed the same approach, only updating the accent colour to a vibrant purple. This decision ensured better brand visibility and recognition across social media feeds. Moreover, the updated visual identity also seamlessly adapts to the platform’s new needs and modules, while also allowing for maintaining a cohesive and compelling look that continues to evolve alongside the event’s transformation.
