Rebranding ‘Clean Energy’
Kozloduy NPP, the only nuclear power plant in Bulgaria and the largest electricity producer in the country, approached us with the request to revitalise their brand identity. Our role was to modernise their longstanding visual identity, ensuring it resonates with contemporary audiences while honouring its legacy as a symbol of clean energy.
Kozloduy NPP
Our rebranding approach began with an in-depth analysis of Kozloduy NPP’s existing brand, which led to a strategic review of their visual identity. During the design process, we opt for a balancing of tradition with innovation, refining Kozloduy KPP’s iconic 1974 logo for digital versatility and sleek, modern application. Besides the refined logo, we also developed comprehensive brand guidelines, centred around a simplified color palette of blue and white, and complemented by the Kometa font.
We also created dynamic graphic elements featuring wavy lines and circles to embody the essence of “Clean Energy”. Deliverables spanned corporate branding and vehicle wraps, integrating consistent design across physical and digital touchpoints. The result is a future-ready identity that underscores Kozloduy NPP’s commitment to sustainability.
